These were carefully tracked and composited into the cat’s bodies. Artem built very detailed, matching paws for each of the cats featuring in the commercial, which were used for some of the close-up shots. Pre-production was essential as it allowed MPC to plan each shot as depicted in the storyboard and gave the cat trainer precious time to get the kittens’ acting skills up to scratch. The main challenge for this spot was not to use any CG and composite everything from live action plates. The cats perform a range of human-like tasks with their evolved thumbs – they file their claws, knit, read books on military strategy and click their fingers, West Side Story-style. The spot stars a number of polydactyl cats preparing themselves to try to get to the Cravendale milk they so love.
![cats with thumbs cats with thumbs](https://welovecatsandkittens.com/wp-content/uploads/2015/05/thumbs-10.jpg)
The spot brings to life a man’s mental flight of fancy as he muses on what might happen if cats were to grow opposable thumbs.
![cats with thumbs cats with thumbs](https://i.redd.it/87bkli2glv311.jpg)
MPC worked with creatives Sam Heath, Chris Groom, Freddie Powell and Hollie Sayers to boost the kittens’ dexterity and take their acting skills to the next level MPC, Ulf Johansson and Wieden and Kennedy London have joined forces to create Cravendale’s new integrated campaign, Cats with Thumbs.